Digital Marketing for Your Business

Four digital marketing tips for every business

Photo woman working with new startup project in modern loft.You’d be hard pressed to find a company not looking to generate more leads, boost sales and improve its profit margins. The first step is creating awareness of your services and more importantly your expertise. Fortunately, today’s digital technologies make it easier to accomplish both tasks.

Here are four digital marketing tips for every business to consider:

  1. Add quality and current content to your website. Helpful blog posts, articles and even whitepapers can establish your business as a knowledge leader in your Few things disappoint and disinterest customers like an outdated or unchanging website. Give your visitors a reason to return.

    Review your website and add fresh content regularly to ensure it doesn’t look too old. Photos and videos are especially interesting to visitors. Beware, however, that posting amateurish-looking videos could do more harm than good. If you don’t have professional video production capabilities, you may need to hire a professional.  Finally if you haven’t updated your overall website design in a few years, it’s time.

  2. Leverage social media. If you’re not using social media tools already, focus on a couple of popular social media outlets, most definitely LinkedIn and perhaps Facebook and Twitter. Actively post content on them, including photos. Check the analytics regularly. LinkedIn, Facebook, and Twitter offer pretty detailed tracking so the you can see what content generated likes, clicks and re-tweets giving you insight to what appeals to your audience.
  3. Interact frequently. This applies to all of your online channels, including your website, social media platforms, email and online review sites. For example, be sure to respond promptly to any queries you receive on your site or via email, and be quick to reply to questions and comments posted on your social media pages.
  4. Keep your message concise and consistent with your brand. Remind your audience of what your business can do for them at every opportunity. The point is to help your customers and potential customers become aware of your services and/or products so they will think of you when they need them.

When it comes to marketing, you don’t want to swing and miss. Ciuni & Panichi, Inc. offers a full range of marketing advisory services to help you promote your business. To learn more, contact Jenna Snyder, at jsnyder@cp-advisors.com or 216-831-7171.

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